Former Auntie Karen Young Entrepreneur Goes Hollywood

Updated: Jan 20, 2021

What does Auntie Karen have in common with First Lady Michelle Obama, Beyonce, Jennifer Lopez and Amal Clooney? Each woman has worn an original design by South Carolina native, Sergio Hudson.

Who is Sergio Hudson? Sergio Hudson is the brain child and owner of Sergio Hudson Collections, LLC, a Luxury Women's ready-to-wear label designed and produced entirely in Los Angeles. His designer clothing line is composed of jaw dropping statement pieces, and wardrobe staples. The collections masterful use of color, and silhouette, makes the Hudson woman stand out from the rest. Every garment is carefully designed and crafted to exude power and sexiness, while maintaining elegance, and class. When a woman purchases a Sergio Hudson piece she can be assured she is acquiring a show stopping look made from the best quality materials, that will stand the test of time.

Sergio Hudson was born Daniel Sergio L. Hudson, Jr. to Daniel and Sheldon Hudson in Columbia, SC in the mid-1980’s. He knew at an early age he wanted to be a high fashion designer. Being influenced by his mother, who was a tailor and his sister, who was a very successful model, he no choice but to fall in love with fashion. By the age of 10, Sergio was designing gowns for his mother’s clients. The Auntie Karen Foundation was introduced to Sergio back in 2007. He immediately became a team member of The Auntie Karen Glam Squad, designing Auntie Karen’s outfit for the annual Legends of…Concert Series.

Sergio’s career shifted into overdrive when he was chosen as an alternate contestant on Bravo TV's “Styled to Rock”. The fashion based docu-series allowed him the opportunity to work with celebrities such as Miley Cyrus, Kelly Osbourne and Pharell Williams, just to name a few. Hudson advanced through out the competition and became the winner, after his designs were chosen by singer, fashion icon and executive producer Rihanna.

In 2014, Hudson launched his namesake Ready-to-Wear collection, establishing an aesthetic defined by emaculate tailoring, infusions of androgyny, paired with overtly sexy silhouettes. His vision is to bring back the joy of dressing. He is doing just that, one collection at a time.

At the 2019 Essence Music Festival, First Lady Michelle Obama recently wore a belted royal blue sequin jumpsuit by Sergio. Obama's stylist Meredith Koop also reached out to Hudson to dress Michelle for the Atlanta stop of her Becoming book tour. In the past, he's dressed Beyoncé, Amal Clooney, J.Lo, Janelle Monae, Kendall Jenner, Khloe Kardashian, Kourtney Kardashian, and Serena Williams.

For more information, call Sergio Hudson Collections LLC at (310) 295-1131 or email Purchase online at:

Since 2003, The Auntie Karen Foundation has presented the annual Young Entrepreneurs Conference on the campus of Benedict College.  This innovated conference brings youth from across the region together to foster economic empowerment.  Sergio Hudson was a featured young entrepreneur beginning in 2007. Sergio served as the Fashion Designer for The Auntie Karen Glam Squad along with Tre Tailor & Debora Lloyd. Starting in 2007, the Glam Squad creates and coordinates Karen Alexander’s look for the annual Auntie Karen Legends of…Concert Series.

Michelle Obama


Mary J Blige

Katy Perry

Lisa Rinna

Jennifer Lopez